The record-breaking VicenzaOro reveals why they’re Europe’s main jewellery commerce present.

The time period “record-breaking” sounds so promising! VicenzaOro, the January 2023 Uncover Extra Version, was an enormous success. Does this imply that 2023 would be the finest yr in jewellery gross sales? Uncover extra:

Throughout my flight the day earlier than the present, from Amsterdam to Venice, I seen what number of Dutch jewelers have been boarding. Often, it’s the Schaap & Citroen crew and myself boarding alongside the weekend vacationers heading to Venice. A harbinger of what was about to occur. On Friday, the opening day, it was loopy busy from the second the present opened its doorways.

It stunned me to an extent. I knew lots of my teaching and consultancy shoppers had outperformed Christmas gross sales in comparison with an already booming 2021 vacation season. However nonetheless, inflation causes much less disposable spending, and vitality costs are rocketing.

Animal jewellery by Indignant Gioielli

We now have a warfare in Europe, and Russia’s actions have grow to be much less predictable, inflicting a whole lot of guessing and worrying. Tech firms are firing their workers, and the weak spot of unregulated crypto has brought about a bear market.

The jewellery trade is just like the canary within the coal mine. When issues are about to go sideways, we lose gross sales quickly. Nobody wants jewellery to outlive, and it is thought of out of date in troublesome occasions. How come the world’s worries do not have an effect on our trade as a lot? Or higher: how come our trade is flourishing?

Fabergé Ear Cuff, Recreation of Thrones

In line with Marco Carniello, World Exhibition Director of Jewelery & Vogue at IEG (the Italian Exhibition Group, organizer of the VicenzaOro present), the reason of why jewellery (and watches and luxurious) is doing so nice proper now could be advanced.

The shockwaves despatched worldwide previously years, the place we needed to deal globally with huge challenges, modified how we take into consideration at present. We see the YOLO impact at giant (You Solely Stay As soon as). Folks not appear to postpone sure acquisitions, akin to jewellery.

On prime of that: buying a jewel or a watch might be an asset. One thing that holds or will increase in worth over time. Whereas a automobile, for instance, loses worth as quickly because it leaves the vendor.

Wallis Hong jewellery

Paola de Luca, an typically quoted Trendwatcher on this weblog and a private buddy, gave as soon as once more a glimpse into the close to future. She emphasizes that the longer term is not tomorrow however is going on proper now.

Her presentation, with numerous visitor audio system, launched Dreamscapes, a fusion between digital and actuality in jewellery. A world of which she spoke in September, amongst different predictions for the longer term.

The problem with these displays is: what can the listener take away from it and apply tomorrow of their work? Most visitor audio system managed to take that pragmatic method into consideration; for the knowledgeable listener, there have been some nice examples and takeaways.

The principle message was this one: make no mistake, pricey jewellery folks, of dismissing metaverse and digital/digital jewellery as one thing for players solely. It will likely be an enormous revolution in how we expertise, promote, market, and create jewellery within the coming decade. Just just like the rise of social media 10-15 years in the past.

Everybody all the time likes to know: what did you notice? Hoping for a hidden development, an perception, a tip of the veil. Essentially the most important development I noticed is coloration. Galvanic-treated gold, titanium, and enamel are sizzling. However gems are actually stealing the present. Particularly coloured gems and even diamonds; it is all about coloration.

A extra daring, brighter method in jewellery, typically a contact bolder and larger than earlier than. The optimism of a post-pandemic world? A sense of Carpe Diem even?

With Alice Cicolini, Katerina Perez, Laura Bicego, and Salima Thakker

The #goldenteam of VicenzaOro is on a mission. Each version is healthier than the one earlier than. New codecs are tried out and measured, and investments into digital and technological options are made. As soon as upon a time, the present had a distinct method to its guests, taking part in the monopolist function. At this time, below the steerage of Marco Carniello and his workforce, the present is run as a enterprise. A contemporary firm in a considerably dated constructing that can see important renovations in 2024. An organization that is aware of that advertising and marketing at present is about including worth to the buyer: fixing issues they could have with their providing of providers.

Chinese language New 12 months celebrations, through the present

VicenzaOro proved as soon as once more to be absolutely the chief of European jewellery commerce reveals. A very powerful exhibition for Made in Italy jewellery, underlined by the presence of the Italian Minister Adolfo Urso (Enterprises and Made in Italy). There may be a lot cause for optimism for the jewellery trade, however we must always stay cautious. The world is consistently altering, and we should stay vigilant and versatile. One method to preserve knowledgeable and linked is by visiting nice worldwide jewellery reveals like VicenzaOro.

Jewellery folks: Maria Luisa Pianegonda, Blingis (the sisters: Katarzyna & Agata), Duvall O’Steen, Aneta Bliss

Key numbers;

+1300 exhibitors (document in its 70 years of existence)

+105% guests from overseas

+11.5% guests since 2019

guests from 136 international locations flew to go to the present

54.5% of European guests

An growing variety of guests from South America and Africa.

The following present is September Eighth-Twelfth-2023.

Do not miss it!